Harris Interactive and AdWeek are sharing the results of a survey that looks at the interest-level and influence associated with advertising (in all formats) with relation to different age groups and incomes. The research indicates that overall, ads appear to be generating interest, but are not influencing purchase decisions.
Are There Enough Users Generating Content?
It looks like eMarketer is afraid of the impending UGC creator shortage. That, or they’re crying wolf.
The Web 2.0 MySpace Friend-Generating Worm
Philipp writes about the worm that caused Samy to be a hero, and helped him gather a million friends.
Generating a Random Number in PHP
Sometimes you need to generate unique random numbers if you want to assign IDs to your members or assign unique values to your shopping cart items.
Taking the Easier Route to Generating RSS Subscribers
RSS is certainly still far from being user-friendly, which is especially evident once you try and left-click on an RSS subscribe button.
Methods of Generating New Ideas for Entrepreneurs
Summary: Even with a wide variety of sources available, coming up with an idea as the basis for a new venture can still be a difficult problem. The entrepreneur can use several methods to help generate and test new ideas including focus groups, brainstorming and problem inventory analysis.
10 Tips On Generating More Internet Sales Leads
Many millions of dollars are being wasted on promoting and sending traffic to ineffective lead generation websites. Here are my top 10 tips to make your site generate more leads for you and your company.
12 Handy Tips for Generating Leads through Cold-Calling
Cold calling can be a great way to generate quality leads. You get to speak to the gatekeepers and stakeholders, and you get a great insight into their requirements and influences.
Improving Lead Generating And Conversion Rates: Think Like a Farmer
John’s a freelance photographer in Ohio who called to tell me of his frustration with the advertising and promotional campaigns he has tried in the last couple of years.
What to Do When Your Pay-per-Click Marketing is Not Generating High ROIs
Because of increasing competition that has led to higher advertising costs with pay-per-click marketing, many battle-scarred – “do-it-yourself” – businesses have not realized their desired objectives.