Many top gurus promoted mini-sites as the cheapest and easiest way to make a profit from an affiliate program.
Gateway Pages Versus Great Content
Gateway pages are called by many names. Bridge, doorway, entry, and portal pages, to name a few. Their purpose is to trick search engine spiders into believing the page is highly relevant for a given keyword, and thus warrants a high position on the list offered to the searcher. At best such pages suggest a lack of ethics. At worst, they will bite you badly in two ways.
Search Gateway Page To Search All Government Websites
Early in June of 2002, I was assigned the task of researching the latest and greatest in enterprise search engine technology that would be appropriate for use in an E-Government Portal.
Gateway Pages – What a Waste!
Everybody and their sister is telling you to make Gateway or Doorway pages to get listed higher in Search engines. I’m here to tell you this is a waste of your valuable time. If you follow the guidelines I’ve given below, you should increase your position and, if you do it right, be ranked in the top 10. The following list (in order of importance) will show you how: