People forgive advertising if an ad addresses their needs directly and keeps what they enjoy free of charge. They’re even willing to sacrifice a little benign personal information, if information is the currency granting them access to reward. It’s very simple conditioning—action yields reward—and that simple conditioning is the primary reason Facebook will succeed eventually.
Procter & Gamble Buys Gillette
Procter & Gamble has signed a deal to acquire 100% of The Gillette Company in a $57 billion transaction.
ADTECH: Word Of Mouth Marketing: Tips From Procter And Gamble
What are you customers saying about you online? How does this affect your sales? “Measuring Word of Mouth (WOM) Effectiveness” brought together four experts in the WOM field, including Steve Knox of the Tremor Division of Procter and Gamble.
Do You Gamble?
Do you gamble? Now, I’m not condoning gambling at all. I am using it to illustrate a point. Do you go to a gambling casino? If you do, then you know, don’t you, that if you put the most amount required for that particular machine, you get a much bigger return?