Tag: funnel

Everyone can improve conversions and increase sales by optimizing their buy funnel. Each website has something that can be improved upon, but before changes can be recommended, pre-funnel considerations must be made. Consider the sources of your web traffic and the predisposition of customers. Are they already sold on the product, or are they doing product research? Have they seen your infomercial or did they find your website for the first time using Google? Set up a tracking and analytical tools to track your visitor paths and checkout process. Establish benchmarks before you optimize your buy funnel and always perform controlled tests so you know what works.