In an earlier post (http://semphonic.blogs.com/semangel/2006/09/store_planning_.html) I talked about how there are lots of lessons to be learned from traditional retail – lessons in navigation, store layout and merchandising.
Benchmarking, Web Analytics and Functionalism
I had a comment/question yesterday that I thought raised an essential question about Functionalism, web analytics and how to think about them.
Navigation Functionalism and Web Analytics
Every shopping experience is framed by a specific set of navigational elements. This is as true in traditional retail as it is on the web.
Mis-Understanding Functionalism
I recently came across Matt Jabobs’ blog on Functionalism and I figured it was worth taking time out from my ongoing series to comment on it since I think it shows (unintentionally) just how much better Functional Analysis is than the schemes that preceeded it.
Functionalism and Web Analytics: KPI Stew
(You may want to download the White Paper on Functionalism as a detailed technical companion piece to this series).
Functionalism and Web Analytics: The Basics
This is the second part in a series on Functionalism and Web Analytics.
Functionalism and Web Analytics
(You may want to download the White Paper on Functionalism as a detailed technical companion piece to this series).