Tag: function

Problem With Google’s “Search in Search” Function

We recently reported on Google’s new search in search functionality where Google offers users the ability to search a site within its SERPs (search engine results page).Search in search is aimed at helping searchers get to their desired information more directly from Google’s results. The concept sounds great in theory, with searchers being able to filter through a site’s content direct from the results page.Well it’s great until it presents competitor sponsored listings when displaying the internal search results from a particular site.

The Great Debate: Best-of-Breed versus Multi-Function CRM Suites

An interview by Carol Parenzan Smalley, Managing Editor, CRMGuru

Which CRM solution to buy? One that touts itself as best-of-breed (specific application such as sales or marketing) or one claiming to do it all? Ask any two people and you are sure to get three different answers. To begin our discussion among colleagues, let me introduce two leaders from both sides of the issue. After you read their words, be sure to share a few of your own.

WHY CHOOSING FORM OVER FUNCTION KILLS YOUR SITE

Never put form over function. Why? Because it’s crucial that visitors actually be able to USE your site. Everything you do must be designed to be as easy for the visitor to understand as possible. Everything should be functional first.

If you put form before function, you sacrifice your visitor’s best interest for your own preferences. By definition, putting form over function means you sacrifice function–you make it harder to perform whatever task is supposed to be performed. You give up ease of use or simplicity in order to make it look nicer. Basically, you wind up with a lot of icing and no cake.

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