The Froogle Concept:
Froogle takes the power of the Google search and applies it to almost all the products available on the internet.
For consumers, Froogle shortens the distance between the keyboard and the product they’re searching for. Visit Froogle and type “dog collar.” Froogle presents a list of dog collar photographs, brief descriptions, prices, and links to each site that sells dog collars.
Now, who’s that at number one for dog collars? Let the Froogle optimization begin.