Lately many of you have sent me emails about a new company, Habeas. Many of you have read the frightening predictions abounding on the Internet that Habeas spells the end of email marketing. After reading many such predictions myself, I wanted to get a perspective straight from Habeas CEO Anne P Mitchell. She was gracious enough to sit down with me and discuss her company and what it means to company newsletter publishers.
I’m Not Looking for a Friend, I’m Looking for a Jedi Master
Coaching’s been around for about 10 years but there are still lots of people who haven’t tried it yet, and don’t know what it’s about.
Friend + Career Advice = Danger
Q. My friend really hates her job. She’s a terrific writer who writes our community newsletter. How can I encourage her to embark on a writing career, using her talents to make money? Signed: Concerned
The Trend is Your Friend, (Until It Isn’t)
Jeremy Grantham is a very highly respected money manager and analyst. His firm, Grantham, Mayo, Van Otterloo (GMO), manages $22 billion. Grantham is a famous deep value investor. He was taking his clients out of stocks in 1998 and 1999 (and even earlier), as value, by his calculations indicated that, traditional stock portfolios simply got out of line. There are many in the investment industry who hold Grantham in almost, if not in fact, guru status. He has earned it.
Use Tell-A-Friend To Increase Online Sales
One of the most successful ways of marketing in offline businesses is word-of-mouth advertising. Customers tell their friends about a business and up go the sales. There are no direct costs involved.
How One Small Change In Your Shopping Cart Will Increase Your Sales As Much As 70%, or How To Shake Hands With An Old Friend
Here I go to the car showroom. Oh, boy, do I want that car. Slick, sporty, and it looks like it’s doing 100 mph sitting still. The salesman takes me into the finance officer’s office. Finance officer looks at me sheepishly, slides a piece of paper across the desk.