“… ALWAYS carry out your own due diligence! Remember, if it sounds too good to be true, it probably is.”
Regular readers will recognize the above language. It comes from the “Caveat Emptor” section which appears towards the end of each issue of A Home-Based Business Online.
Good advice to be sure (even if I do say so myself). But what does “due diligence” mean and how do you do it? Basically, it means to be diligent in researching your proposed business opportunity so you can be as sure as you can be what you’re getting into and why.