A $23 million all-cash deal added the folks at JupiterResearch to Forrester’s stable of analysts.
Forrester Releases Webcasting Report
Forrester Research just released a new report by Claire Schooley on the use of webcasts in large organizations.
Forrester Debuts New Marketing Blog
Earlier this week industry research firm Forrester flipped the switch on a new group blog, this latest one focusing on marketing trends.
Forrester Kills Podcasting
With their research showing podcast adoption in about one percent of online households, Forrester Research managed to trigger some commentary disputing that figure.
The Forrester ‘Social Computing’ Paradox
Charlene Li gives an overview of Forrester’s new “Social Computing” report. Key “tenets of social computing” outlined by Charlene:
Forrester CEO: Google Leads To X Internet
Like lots of people trying to divine the inner workings and possible futures for the search engine, George Colony has some thoughts on the topic.
Forrester: Online Marketing to Reach $26 Billion by 2010
Forrester has just released its U.S. forecast for online advertising. Overall, the confidence level with traditional advertising channels is eroding which is creating more opportunities for online spending.
Forrester: Google to Weaken as War Rages
With search engine competition spreading like fire across the Internet terrain, Forrester Research, Inc., predicts Google’s grasp on the search industry will weaken.