Today is Friday, the most famed day of the week. Why you ask? It’s the end of the workweek and the beginning of the weekend (for some). But, for the Twitterverse, it’s a day where you could see your follower count substantially climb as a result of a grassroots hashtag simply called #followfriday.
Sure, Follow Friday has been around for a few months (a little over four) but do you really know anything about it? Who started it? How it got started? Why does it work?