Facebook just wants you to know: it’s a friggin’ Swiss Army knife. Over the past few days, a flurry of posts on the company’s official blog have highlighted ways in which the social network is offering interesting new features or playing important roles in people’s lives.
Google Seeks “Flexibility” Through Trendalyzer
For a while, they just came one after another – it seemed like Google was acquiring other companies at the rate of at least one per day. Now the pace has slowed, but a few hours ago, the search engine company announced another acquisition. This time, Google has taken on not a company, but a piece of software known as “Trendalyzer.”
Marissa Mayer herself (Google’s “VP Search Products & User Experience,” in case you didn’t know) wrote the blog entry announcing the event and explaining the software.
Branding: Focus or Flexibility?
My last post, Positioning for Extinction, stirred up quite a debate. Laura Reis, a big proponent of highly focused brands, suggested that Weber stick to charcoal grills and launch a new brand for gas grills.
Why Insight and Flexibility are More Important Than Perseverance in Marketing
Marketing successfully requires not only insight into how a product or service can be successfully marketed but also flexibility into the marketing of a product or service.