Tag: fiction

CRM ROI: Fact or fiction?

Getting analysts to agree on the potential returns of CRM is nearly impossible. Several reports published in 2003 claimed that the return on investment (ROI) from recent CRM implementations had been dismal, with eight out of 10 projects failing to deliver on ROI promises, and project failure rates typically running between 50% and 70%. Other reports were more optimistic, estimating that about 70% of companies said their CRM initiatives had exceeded original ROI expectations.

Digital Freedom: Staying Connected without Being Chained

Staying “available” and “in contact” with your clients is an important part of good Customer Service. But sometimes this can be hard to do as we juggle our personal lives along with our business obligations. Being a Webmistress is nearly a 24-hour-a-day job for me, just about the same as being a parent, except that on the Web, you aren’t expected to fix lunches. My clients sometimes need close attention and nurturing during the development of their projects, some need constant attention, and they all need (and deserve) my immediate and total attention if and when something goes wrong.

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