Tag: fiasco

The Great Google Filter Fiasco: Mom & Pop Take it on the Chin

On or about November 17, 2003, countless English-language ecommerce sites no longer appeared near the top of the rankings when their owners used the search terms that they considered most important. Four days later, I discovered that by adding a nonsense exclusion term, the links returned by Google shifted dramatically, and the results were very close to what these site owners had come to expect over the last few months.

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