Tag: features

Benefits vs. Features: Know the Difference!

Speakers and Coaches know their business. Many of them write useful, inspirational books and have creative Web sites. But, one thing they are not as adept at is promotional copy.

It’s not the book, it’s the hook! It’s not the beautiful Web site, it’s the one with benefit-driven headlines that lead your visitor straight to your sales message. What you say outside the covers matters. What you say about your service on your site must be so much more powerful than your pleasing personality.

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