As many of you who partake in search engine advertising realize, Father’s Day is one of designated present-giving holidays. During these occasions (Christmas, Mother’s Day, etc.), many online businesses target specific keywords relating to these specific holidays, in hopes of increasing sales through an effective SEM campaign.
Froogle Ads For Fathers Day Showing Up In Google AdWords
Recently, Murdok featured an article discussing how Google was allowing Froogle ads to appear in the first paid position of their search result page. Google acknowledged, to Andy Beal, that they were indeed promoting Froogle by placing it within the paid listing area.