Tag: factor

Dog House Factor’ Drives VDay Shopping

Valentine’s Day shopping, it may be said, is driven by the “dog house factor” as much as or more than love. Men have long suspected that the holiday was contrived by sinister dealings between marketers and women. An online poll by Harris Interactive suggests that the agreed upon day for symbolic materialism is a bit more important to the ladies, but not near as important as to the online marketer.

The ADD Factor of Internet/TV Ads

Some say the Internet will soon overtake King TV as broadband access becomes more and more prolific. Indeed a recent Canadian study has suggested that the gap between time spent online per week and time spent watching television is closing rapidly. Some have gone to extremes saying that television is deep trouble and advertisers should make a dramatic shift in their ad budgets. But cooler heads and other reports might suggest that the two will walk hand in hand.

To Factor or Not to Factor?

The purchasing of accounts receivable (invoices) is generally known as factoring. Businesses can sell their invoices to companies known as factors. Although not all businesses are familiar with factoring, historians claim that factoring dates back to the ancient Roman civilization making it one of the world’s oldest methods of finance.

Back To Top