Whether it’s from reading reports or scoping out the sites ourselves, most of us have a pretty good feel for various social networks – how big they are, who’s joined them, and so on. New statistics from Rapleaf don’t really shake things up, but they do provide some interesting insights.
When is Facebook Marketing Spam?
Following Friday’s post, I returned to ask Tanya Cottrell about when it’s appropriate to market to Facebook members by posting on members’ walls. Here’s what she had to say:
Microsoft’s CFO Discusses Facebook Investment
Chris Liddell, who serves as Microsoft’s chief financial officer, has defended the idea of spending $240 million on a 1.6 percent stake in Facebook. His comments aren’t likely to reverse critics’ stances, however.
Facebook Introduces Product Pages
Facebook’s Social Ads program already has some people upset, and at first glance, new product pages just look like another way in which users might be turned into billboards. But whether this is or isn’t the case, the pages are already catching on.
Facebook Marketing: A Marketer & Member Speaks
In response to my column last week about Facebook, I received an email from Tanya Cottrell, a student at San Diego State University, and her experience struck me as a great example of a ‘small business’ approach to Facebook. With her permission, I’ve excerpted some of her thoughts below. I welcome your stories on how you’re using the network.
Facebook Ads Break The Law?
Social networking site Facebook’s new advertising program "Social Ads" may be illegal because it violates a little known 100-year-old New York privacy law.
Finally Someone Admits Facebook Has a Problem
When you have nagging doubts about the business model of Facebook, professionally it’s often not a good idea to voice them.
Facebook Is on the Right Track
Over the past 4 months, I have written many articles on what the advertising face of social networks should look like. While I would like to think they were reading my columns (unlikely), I am happy to see my vision of user / community targeting is where it seems Facebook is heading. I was actually surprised at how many of the people I spoke with at Adtech not understanding the potentially gigantic platform this can be.
Half Of Employers Block MySpace Or Facebook
Accessing social networks like Facebook or MySpace while at work may not be possible as research from Barracuda Networks indicates that 50 percent of businesses using Barracuda Web Filters are blocking the sites.
Facebook Welcomes Users To The Social (Ads)
Advertising arrives on Facebook in a way that socializes what people do with the products they use, and the relevant ads Facebook can place that cater to those interests.