Tag: expert

Respected Security Expert Becomes ICANN CEO

The Internet Corporation for Assigned Names and Numbers (ICANN) announced that it has selected security expert Rod Beckstrom as its new president and CEO. The announcement took place at ICANN’s 35th international meeting in Sydney, Australia.

"The importance of the Internet as a free flowing source of information is being underscored right now by the events in Iran," said Beckstrom. "It shows the power of human expression through a free and open Net."

How Social Media and Search Redefine Expert / Guru

Search marketing & social media have forever re-defined the way we find, qualify and think about expert and guru. Anyone with a website or online presence can put the word expert or guru next to their name, publish an article on whatever they want and market it to the world.

When online users vote for the article on the social media sites, other bloggers link to this article, and generally the ideas are either embraced or refuted. The article may then end up ranking for the key terms associated with his or her profession. The word without reference has lost meaning and the way a real expert or guru is viewed online has to do with if the online community has embraced them or not, or whether they can market to an audience and then perform or verify what they said /claim is actually true.

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