Using the right keywords in your search engine marketing campaigns will obviously yield the best results. Unfortunately, we don’t always know what those best keywords are. And even if we do have the best ones nailed, there might be others that would potentially perform just as well or close. On the Google Analytics Blog, Google offers a few tips for expanding your keyword lists to potentially get the most out of your campaign.
Microsoft Setting Aside Seattle Expansion Plans
Sometime this spring, construction of a Seattle development known as 2201 Westlake should be completed. There will be 14,000 square feet of ground floor retail space, 134 condominium units, and 302,200 square feet of office space. Only the office space may remain empty, because Microsoft has backed away from it.
Google Makes Risky AdSense For Domains Expansion
Here’s the good news: Google’s found another way to raise some money. Here’s the bad: its behavior is raising a few eyebrows. The search engine giant has achieved both these things by extending AdSense for domains to more publishers.
ICANN Approves Expansion Of Domain Names
The Internet Corporation for Assigned Names and Numbers (ICANN) has voted to approve lifting restrictions on the classification of domain names, allowing for new customized Web addresses.A unanimous vote by ICANN members at a public meeting in Paris paves the way for businesses and individuals to adopt domain names based on any combination of letters. Previously domain names had been limited by geography.
Google Calls For Expansion Of H-1B Visa Program
In lieu of recent history, parents may one day tell their kids, "President? But why? When you grow up, you could work at Google." With over a million resumes per year, Google can afford to be choosey, and doesn’t like having its talent pool options narrowed.
MySpace Plans Extraordinary Expansion
Chris DeWolfe, MySpace’s CEO, has said that the company intends to hire 1,600 people and expand to seven new countries within the next year. It means to defeat Facebook, Google, and everything else you can imagine, too.
ICANN To Address Domain Name Expansion
The Internet Corporation for Assigned Names and Numbers (ICANN) opened its 29th International Public Meeting in San Juan, Puerto Rico yesterday.
During the week-long meeting ICANN will address issues like new generic top-level domains, international domain names and how the agency can become more transparent.
Baidu Backs Out Of Expansion Plans?
Rumor had it that Baidu would expand into Europe. Now the Chinese search engine company has announced that it will not, and this reversal has caught more than a few people by surprise.
Why Google’s Brand is Hurting its Offline Expansion Plans
When most people think of the Google brand, they get a warm fuzzy feeling. Indeed, Google is one of the top influential brands in the world, but not everyone feels butterflies in their tummy, when they think of Google.
In fact, when it comes to offline advertising channels, Google is finding that it’s brand is more of a hindrance, than help, when it comes to negotiating deals with radio, TV and newspaper markets. As the NYT highlights, many traditional ad channels are very cautious, if not fearful, that Google will enter their space and devalue the existing offering.
European Expansion for MySpace
MySpace.com, the online social network, is often a topic I include in presentations and workshops about social media and social computing.