Social media has become a common communication tool in the U.S., driven by the fact that Americans’ time on social networking sites has increased by 73 percent in the past year, according to a new survey from Minneapolis-based Russell Herder and Ethos Business Law.
When it comes to using social media in a corporate setting, fifty-one percent of executives surveyed said they fear social media could reduce employee productivity, while 49 percent said that using social media could damage a company’s reputation.
Google Executives Bound For Obama Administration?
Google CEO Eric Schmidt, to no one’s surprise, officially endorsed Senator Barack Obama for President, a “natural evolution” from his current informal campaign advisor role. Though he says it’s a personal thing, and not an official Google endorsement, you’d be hard-pressed to find a Googler stumping for the other side.
Some Good Advice: Google Prospective Executives
In this PR photo for BlueFreeway, a digital marketing company, Bill Emden looks like an ordinary Joe, apparently with digital marketing savvy to head up the company’s Southeast Asian division. Perhaps since HR doesn’t appear to have googled him, they expect Southeast Asia to offer the same discretion.
Government Executives Need To Blog
A study by Southeastern Louisiana University professor David Wyld for IBM’s Center for the Business of Government found that government blogging “does take dedication and a bit of bravery.”
What Do Media Executives Fear?
What do media and entertainment executives see as the biggest threat to their business? User-generated content is an issue that is the most challenging according to a new survey from Accenture, a management consulting technology firm.
The survey looked at the growth strategies of companies in advertising, film, music, publishing, radio, the Internet, videogames and television.
The Market for Executives
Despite increased demand for high-caliber leadership in all segments of the technology community, it wasn’t until fairly recently that we saw the migration of top information technology executives between the federal and corporate sectors.
Novell Boots Two Top Executives
The services of CEO Jack Messman and CFO Joseph Tibbetts, Jr, are no longer required by the Orem, Utah-based technology company.
Executives Should CC: Blog
Lately I have been spending a fair amount of time on the road evangelizing the power of blogs for marketing communication.
Selling to Executives Made Easy
A participant in one of my training workshops once commented how challenging it was for him to sell to senior executives. I could relate to his concern because I, too, used to find it intimidating.
Corporate Executives and IT Managers Aggravated by BI Complexity
A new survey, sponsored by Unisys reveals that corporate executives and IT managers are growing increasingly aggravated by the complexity of business intelligence (BI) solutions intended to streamline their business decision-making processes.