GM: Poster child for the executive blog
Since General Motors began the GM FastLane Blog in early January, it's attracted considerable attention from business communicators. That attention…
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Tag: executive engagement
Getting Senior Management Engaged in the Web
The extent of senior management involvement in the Web is a clear indication of the value of the Web to…
Calling the CEO Its More Important (and Trickier) Than You Realize
When was the last time you called the CEO of your very best account? If you're like most of the…
