Tag: exchanges

Banner Exchanges – Are They Useful?

For those who don’t know, a banner exchange is a service that offers to show your banner ad on other sites if you show their ads on your’s. They often have thousands of sites in their networks so you can get your banner shown in a lot of places. They will offer an “exchange” rate – the most common is probably 2:1. This means that for every two banners you show on your site, they will show one of your’s on other peoples. You can get better exchange rates such as 4:3 or 5:4.

The Truth About Link Exchanges

It doesn’t matter where you look for advice about increasing your search engine traffic, everyone is telling you that having as many reciprocal links as possible is one of the best ways to improve your ranking. While it is true that most search engines consider how many reciprocal links your site has, and it does affect your ranking,if you’re not careful it can actually hurt you instead of help!

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