In my last article I began a look at how email marketing is changing. You can take a look at it here: http://www.All-In-One-Business.com/imm/20031114/feature.html
The Evolution of Email
Email ain’t what it used to be. In fact, email ain’t what it was last month.
The Evolution of Search Engine Marketing. . . what’s really important when working with the search engines?
For those fortunate enough to have attended the Search Engine Strategies 2001 Conference in San Francisco, the evolution of search engine marketing couldn’t be clearer.
Evolution of a Revolution
It’s 3pm on a Wednesday afternoon and orders for machine parts have been coming in at an accelerated rate. The manager of the warehouse is frustrated, as only four orders per hour are processed and over 21 job tickets are submitted per hour. Moreover, the company runs the risk of losing business to its competitors if it doesn’t fill the orders in a timely fashion. With such an aggressive demand for parts, it’s clear that the company’s infrastructure cannot handle the volume within an appropriate timeframe. The year is 1982.
Evolution Trumps Usability Guidelines
“Use a Search Box instead of a link to a Search page.”
This is one guideline from the plethora of recently created usability guidelines to help designers produce more usable web sites. It makes sense. After all, there are more than 42 million web sites on the Internet. It should be simple to study these sites and put together a list of “do’s” and “don’ts” that, when followed, will produce easy-to-use sites.
Web Writing’s Evolution: The Web Content Market for Writers
When It All Began: The First Web Writings
While there weren’t many online writers in the formative years of the web, if you were around then, you know what it was like.