Most marketers are interested in promoting their products or services, not themselves.
But when dealing with social media marketing, it’s often best if marketers come out and interact with potential customers.
Putting Evangelism to Work
USNews.com has probably the best article I’ve seen to date on how to put a customer evangelism practice to work inside Corporate America.
Making Tablet PC Evangelism Wholly Transparent
Having bloggers evangelize Microsoft’s Tablet PC is what Steve Rubel suggests as an answer to Robert Scoble’s vexation on the seeming invisibilty of the Tablet PC …