An Ethical Alternative to “Doorway Pages”
Definition: A doorway page is content created specifically for the purpose of garnering high placements in the search engines.
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Tag: ethical-marketing
Link Building: To Link, or Not to Link, That is the Question
Lately, there have been many heated discussions regarding link building. Is it ethical to create a link building campaign? Does…
Cause-Related Marketing
Altruism. Corporate responsibility. Philanthropy. These are often used to describe cause-related marketing, an activity in which businesses join with charities…
Tracking Reader Behavior
Reader question: "I have placed photos and links to my books (on my web site) in my newsletter. Thanks to…
