One of the most precious commodities in the world is real estate. Everyone is looking for their own little piece of the world to settle and call their own. Home ownership is a goal shared by so many that it seems appropriate that companies like Google and Yahoo would go to such lengths to cater to real estate searchers.
Site Wants To Be The “YouTube” Of Real Estate
Internet broadcast company ROO and the Real Estate Channel have partnered to launch a video on demand broadband network that offers builders, developers and agents an alternative to traditional TV, radio and print advertising. The hope is to create a less expensive way to advertise while still reaching their target audience.
The network provides real estate companies an IPTV channel through which they can attract new customers for real estate projects, communities and products, while building awareness of service offerings.
Google Real Estate? Google Autos? Not?
Steve Rubel, in two seperate posts, links to new types of searches Google is serving, from auto searches to real estate searches.
Google Mashes Up Real Estate
Hunting down “homes for sale” through a typical Google search returns extra search boxes for location and listing type; using those search boxes brings up a mashup of Google Base and Maps with listings for available properties.
RE/MAX Heads Online For Real Estate
Business continues to grow on the Internet. One industry that’s bucked the trend was the real estate industry until now. Real estate giant RE/MAX is in the process of creating an online listing of homes all around the country.
Real Estate Bubble Concern Spikes Among Searchers
If you’re in the real estate market, then chances are business has been good. For many, it’s been so good that they’ve decided to quit while they’re ahead. Last month, Hitwise released a report that reflects that concern. Searches for the terms “real estate bubble” and “housing bubble” lit up all of the major search engines, jumping by 311 percent.
RSS and Blog Marketing for Real Estate
Earlier this month, Realtor Magazine announced that they would be featuring an article about Tampa Bay Realtor John Mudd and the success he has been having in attracting prospects and media attention with his blog on real estate.
Google Snatching Real Estate Business From Newspapers
Two new real estate reports were released Wednesday by Classified Intelligence and Borrell Associates. Word is that Google is trying to lure real estate ad money to Adwords, and away from classifieds.
For Both Search Engines And Real Estate, Location Is Everything
It’s all about location, location, location! In the past…back in the days when Google was IT when it came to natural search results…everyone was very focused (or shall we say obsessed?) on Google page rank.
Real Estate Industry Backing Down
The National Association of Realtors, facing possible antitrust action, retreated from an online listings rule.