Tag: essentials

SMX: Social Media Marketing Essentials

Customers interacting with brands — that’s marketing in the 21st century. And SMM is key to fostering brand/customer conversations. This session will orient you to the world of social media. You’ll learn the leading sites, the functionality they provide, and best practices for interacting in these virtual places.
Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land
Speakers:
Rand Fishkin, CEO & Co-founder, SEOmoz
Neil Patel, CTO, Advantage Consulting Services

Wi-Fi Essentials

Is it me, or does it seem there’s a new techno buzzword being thrown around every other day? Keeping up with XML this, PDA that and implementing a WLAN to work with both is almost a fulltime job – in terminology alone. Unfortunately, the new and exciting world of “wireless” is no exception. Let’s see if we can shed just a bit of light on the buzz, the facts and what it all means to you.

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