Shopping online the day after Christmas is becoming a family holiday tradition, says Nielsen//NetRatings. Overall visits to Internet shopping sites that day jumped 35 percent over last year, adding eight million more people to the virtual elbowing party.
eShopping Index Shows Growth All Around
Tis the season for metrics. The companies that keep tabs on the Internet have released a flurry of statistics over the past couple of weeks, all of them with the same conclusion: e-commerce is growing still. Nielsen//NetRatings’ Holiday eShopping index put on a few pounds, expanding by 20 percent year-over-year.