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Case Study: RightNow eService Center

Skechers USA Inc.’s Chairman and CEO Robert Greenberg is trying to stay one fashionable step ahead of the competition. The founder of L.A. Gear, a 1980s household name, now sells trendy footwear primarily targeted to 12- to 24-year-olds with his Skechers brand footwear. Currently, Skechers are sold in stores in more than 100 countries, through the company’s consumer catalog, and over its Web site.

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