The Roman poet Horace said, “You must often make erasures if you mean to write what is worthy of being read a second time.” Two thousand years later, those words still hold true.
If you’re responsible for the content of a website or newsletter, then erasures – editing – can make your words worthy of being read a FIRST time. Erasures are one thing you can do (or rather undo) to raise your content and your promotional materials above the mediocre writing that dominates the net.