What I like about Jakob Nielsen’s posts most is the grumpy-old-man-ness in the underlying tone. It makes me almost think he’s family. But along with the why-doesn’t-anybody-ever-listen-to-me attitude comes some sage-like advice. This time it’s about how bad content trumps other design flaws in terms of what’s bad for business.But before that, it’s about elevator buttons:
Positive Face Time Equals Good Branding
The more I dig, the more I’m convinced that a big part of a brand’s success is the quality of its customer touch points, specifically, the face to face ones. Consider this overwhelming evidence:
The more emotion there is in an experience, the more vividly we remember it. It’s known as imprinting. So if we have very positive or very negative experiences, we remember them longer and more completely.
Video Syndication Equals Free Targeted Traffic
When article directories became the rage a few years ago, now with hundreds, even thousands of them all over the web, syndication became a serious business.
Quality Activity Equals Quality Results
Failing to focus salespeoples activity reduces efficiency and consequently reduces results, because there is not a salesperson alive that believes they have enough time in their working week to complete all the activities they want to achieve!
Perl Plus Jifty Equals Hiveminder
Yes, Jifty is another web application builder, and yes, Hiveminder is another to-do list; but it is Perl that made them possible.
Multiply Equals Discretion-Based Networking
Multiply CEO Peter Pezaris has moved beyond his past of contributing to Xemacs and selling companies to CBS Sportsline to help build a social networking site; we managed to avoid discussion of a certain other social media site in a recent conversation.
70+20+10 Equals Google
In a conversation with John Battelle, Google CEO Eric Schmidt discussed the percentages of time Googlers work on aspects of the business…but he won’t discuss Microsoft.
SAP Plus Linux Equals A Windows Switch
One Australian firm tried to make Linux work for them, but after seven months shifted to a Windows platform to run SAP.
Shuttle Coverage Equals Optimization for Yahoo, AOL
Space shuttle news remains hot and heavy in the news with thousands upon thousands of stories about the trials and tribulations of the Discovery’s current mission. One significant angle not mentioned much so far is the Internet coverage of the launch.
Apple Plus Intel Equals Surprised Mac Community
A rumor from mid-May about a possible switch from IBM to Intel chips may be about to become fact at today’s Apple’s Worldwide Developers Conference.