I recently took an entrepreneurial quiz which evaluated my answers and informed me I would do best as a hired hand! So why am I a successful home business owner? Because I’ve learned to fill the holes in my entrepreneurial style, and compensate for my deficiencies.
Entrepreneurial Corporate Cultures
Ever wish your people would accept more personal responsibility in the workplace, and make decisions on their own without having to come to you for every answer? You’re not alone. Business owners and managers often tell me, “I just wish my people would be more independent. I wish they didn’t feel the need to gain my approval for every little detail before taking action.” I understand their frustration. This type of dependence on leadership impairs speed and agility within the organization, and usually the person who suffers the most is the customer. While the employee is busy trying to find out what they can or should do, the customer’s needs go unmet. And dissatisfied customers will hurt any organization.
Entrepreneurial Traits that Drive Sales
Frequently overlooked and hidden deep within our marketing tool box is the ultimate marketing vehicle for your business – you! Many small business owners are so busy figuring out how to increase sales and revenue they forget to grow themselves as business owners. If you aren’t evolving yourself, aren’t you being counterproductive to your business development? Marketing our businesses isn’t just about what ads to buy or what networking event to go to next; it’s about us as people, as entrepreneurs. The following marketing traits are often overlooked by entrepreneurs but are pivotal to your long-term success. What’s more, they cost very little yet earn a savvy entrepreneur a lot.
The Entrepreneurial Edge
Some would say that big business has it made; I on the other hand believe that there will always be a special place for the little business guy. Entrepreneurs have an edge over their bigger competitors. So while the Amazon’s of the world are struggling to break even from their multi billion-dollar overheads, the smaller Dot coms are already realizing profits. What advantages do the “little” guys have in the marketplace? Below is how to “think like a startup” and realize greater success.