If you want to create web pages optimized for a search engine, one of your first tasks will be finding relevant keywords around which the page should be built. The more specific you can be in selecting relevant keywords the better chance of getting targeted traffic to your web page.
A Network Of Web Sites Is Not Enough!
The big thing these days is your ability to capture the market. So how do you do that?
Is There Enough You in Your Newsletter?
For the last two months, I’ve been taking Izzy (my five- month old yellow lab puppy) to puppy class. He’s learned a lot about how to behave in public. And I’ve learned a lot about him in comparison to his classmates.
Balancing Too-Much and Not-Enough Work
What’s more stressful? A workload that requires a long stretch of 10- to 12-hour days? Or a slow and quiet flow of work that forces you to eat up your financial cushion and leaves you borrowing to make your mortgage payment? Both extremes are troubling beyond measure and both are common in the unpredictable world of business ownership. Even the largest companies stretch and contract with the business cycle and with changes in the marketplace.
When Tactics Are Not Enough
Your public relations people are busy. The buzz is all about hits on a radio show or mentions in a newspaper column. Or, which to do first, the trade show exhibit or the video clip. All useful tactics, but hardly the detailed planning needed to REALLY do something about the behaviors of those outside audiences that impact you the most.
Haven’t You Waited Long Enough for Your Money?
Business-to-business debt collecting is a different ball game compared to collecting from an individual debtor. Once things have gotten to the point where a business debtor has owed you for quite awhile, it’s perfectly OK to take the gloves off – to go all out to get your money. After all, things are now at the point where you wouldn’t accept an order from that outfit anyway so there’s nothing more to lose!
Eight is Not Enough (for usability testing)
One of the most popular questions we hear from web designers and usability professionals is: “How many users is enough when conducting usability tests?” Until recently, we had believed — and told our clients — that it wasn’t usually necessary to test with more than eight users. We based our recommendation on the widely held theory that eight users will detect almost all of your web site or software usability problems.
Is Your Value Proposition Strong Enough?
A few weeks ago I sent out a newsletter announcing my new web site, Selling to Big Companies. The next day I received an email from a subscriber that said:
“You did a good piece of selling in the email. I read all the way to the bottom, and I had NO intention of doing so when I glanced at it. You must know your stuff!”
Havent You Waited Long Enough to Get Paid?
Business-to-business debt collecting is a different ball game compared to collecting from an individual debtor. Once a business debtor has owed you for quite awhile it’s perfectly OK to take the gloves off and go all in an effort to get the Money. After all, things have reached the point where you wouldn’t do business with that outfit again anyway so you have nothing more to lose! But first, be clear about what your objective is: getting the balance owed to you paid in full. Don’t be willing to accept anything short of that. .