WebProWorld
Note: The example portions of this article have been removed. However, you can view the article in its entirety at: http://www.academywebspecialists.com/newsletters/0702.html
Perhaps you can relate to the involuntary groan elicited by search engine optimizers when a client presents an expensive new Web site featuring high quality FLASH movie content
Competition for keyword positions has increased dramatically over the past year as website owners have started to realise the benefits of search engine marketing, pushed along in part by the increasing number of companies offering dedicated SEO services. The price of Pay-for-Inclusion and Pay-per-Click services have increased in tandem with the number of competing websites entering the indexes, leading to a situation where more money gets poorer results today than at any point in search engine history.
Getting listed on Yahoo should be without doubt the most important mission on any Internet marketers mind.
Yahoo is the biggest of all the search engines, well actually that’s not true, you see Yahoo is not technically a search ENGINE it is a human compiled directory of websites and does not have a spider bot going to sites and indexing them. But for the sake of this article when I say search engines I am referring to all ‘search sites’.
It seems that everywhere we turn these days, we are constantly hearing the phrases pay-per-inclusion (PPI) and pay-per-click (PPC). There are now a number of ways that the search engines and directories are collecting funds from people trying to get their Web sites listed. The most important thing to note when discussing this topic is that money spent on PPI programs goes solely towards getting your site into the search databases, and that’s it. You can pay them all you want, but PPI is not going to give you a higher ranking. Remember this before you fork over your hard-earned money.
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If you have a Web site, part of your business is to make sure that site can easily be found in the major search engines and directories. If your site is buried in the rankings, the traffic to your site will suffer.
Whatever your product is or your service offers, you need to show it to the world in order to sell it. We all need advertising and the more, the better. But how to reach all those potential customers?
One of the best ways to build traffic is to improve your search engine rankings. I learned my tricks from one of the best, Robin Nobles, the Director of Training for the The Academy of Web Specialists http://www.academywebspecialists.com/.
It’s safe to say that the ‘pay-per-inclusion’ model is rapidly catching on with today’s search engines and directories as they are forced to become profitable in a hurry. But there’s also another trend that’s come to the fore.
Unfortunately, this is an all too common question. If it makes you feel any better, you’re not the only one frustrated about the length of time it takes to be indexed, or the many pitfalls involved. It often takes anywhere from two days to as much as six months to be listed on a search engine. For example, last month Excite finally updated its index for the first time since last August! Luckily, Excite is the most extreme case lately, but waiting several weeks to a month can also be extremely frustrating.
Explore direct and indirect strategies to climb search engine ranks, from engaging in discussion boards to offering cross-promotions.
