Tag: engines

Writing For People And Search Engines

So, Merriam-Webster broke down and let "w00t" into its dictionary. Yeah, well, they’re trying to stay relevant. That doesn’t mean anybody should ever use this word outside of World of Warcraft or, at the most, instant messaging. How long do you think it will be before w00t is as silly as gnarly, tubular, radical waves (can you see the zinc-oxide on my nose, dude?) or those ridiculous Hammer pants?Word to your mother. Right, homey?

Search Engines Build Blog Traffic, Not Popularity

Optimizing your blog for search will certainly increase the amount of search engine referrals that will come through, which sounds great on the surface to anyone looking to monetize that traffic. When it comes to retaining users and garnering popularity, however, search becomes less important.

Inbound traffic is the most commonly employed metric in determining the value of a website property. In calculating market share, analytics firms almost exclusively base their figures on the volume of traffic a site receives.

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