When it comes to optimizing your site for search engines you basically have two choices: You can hire someone, with experience, to do it for you, or you can learn the basic principles of search engine optimization and do it yourself.
Don’t Fear The Search Engines!
Step 1: Positioning (a.k.a. search term selection)
SEO Corner – Hiding Content from the Search Engines
Question: We have recently inserted an “encryption code” in our home page at http://www.imagelair.com to keep most from viewing our source code (meta tags/keywords). The code works fine, but we noticed that our stats program reflected that about half of the hits to the default page every hit the “encrypt” page (our home page now).
My question is this. Will the search engines index our encrypted home page and Web site when it must go through the default page first, which has the encryption?
Online Marketing: Pay-Per-Click Search Engines
A Pay-Per-Click search engine (also called Pay-Per-Ranking engine) allows you to place your site at the top of their results almost immediately. This comes at a price, though.
How To Boost Your Keyword Density On Your Web Site To Gain Top Positions At The Search Engines
Let’s talk about what keyword density is and how to improve your keyword density on your web site. To improve your keyword density ratio there are three parts that we will need address.
Search Engine Options: Getting Your Site Listed by the Search Engines
Many of my web design clients are initially surprised to learn that, even though they now have a website and can view it on the Internet, their site cannot be found via the search engines-even if they search on the domain name itself! If you have decided to invest in a website for your business it is important that you have some understanding of the terrain.
Optimizing For Search Engines
Optimizing a page for search engines requires various steps for different engines. Getting into the specifics for each engine would take volumes, because different engines use different factors in their algorhythm when they “rank” a site. The specific items you can tackle for any page of any site are the following: keywords, title tags, copy writing, meta tags, alt image attributes, hyperlinks, and headings. Here’s a brief explanation of each.
Duplicate content in the search engines
Reader question: If I have my web site www.depression-therapist.co.uk and then got another, such as www.depression-therapist.com or www.depression-anxiety.com would I be in effect causing search engines to think I am spamming, if both sites have the identical written content? Will they take one or both of my sites off their search engines? Or will I have to make BOTH sites different? I would be grateful for any thoughts on this.
Frames and Search Engines
When it comes to framed sites and the effect that the use of frames by a site has on its search engine ranking, there are two schools of thought. Some people say that framed sites, if done properly, have no problems in getting good rankings in the search engines. Others claim that if search engine optimization is important to you, never use frames.
What You Must Do To Get Ready “Before” You Submit to Search Engines.
Now that your web site is ready to submit you just can’t wait to get it listed in every search engine on the Internet. Before you submit your site, here is a checklist of what you will need.