Yes, I created metatags with the help of my Web master. But I didn’t spend time or money submitting to search engines because I wasn’t techie enough.
Let Other Sites Improve Your Search Engine Ranking
Getting listed on the first three pages of search engine listings is a goal for many business web sites. It’s also difficult to achieve, which explains why an entire industry has recently sprung up devoted to improving web site rankings.
If you elect to work on it yourself, there are three main ways to improve your web site’s ranking:
#1 Pay Search Engines Directly Sending $299 to Yahoo for a yearly listing or pay per click at Overture are two common choices. You can read more about these options here: http://www.zmoon.com/search.html.
Another Glimpse into the Lycos Search Engine…
Part 1: https://www.Murdok.com/articles/1216rn.html
Question:
“So, you have to pay for inclusion before you bid for placement? Is this what I understand?”
Adam:
“They are two separate programs. The paid inclusion relates to FAST and the Web index. The paid placement relates to the three ad panels that display on Lycos Search.”
Search Engine Musical Chairs
News broke this week that Yahoo has purchased the Inktomi search engine for around US$235 million. This is an interesting development in the search engine industry that may impact greatly on exactly where sites get their traffic from. Another new development in the past few weeks is the change to the HotBot service but first, I’d like to look at the ramifications of the Yahoo/Inktomi deal.
A Glimpse into the Lycos Search Engine
Recently, the Academy of Web Specialists had the good fortune of having Adam Soroca, a representative from Terra Lycos http://www.lycos.com, attend a chat session to visit with our students. Mr. Soroca provided some excellent information about Terra Lycos as well as their plans for the future.
As means of introduction, Adam is the Group Product Manager for Lycos InSite and is in charge of building a comprehensive suite of search marketing tools. He has general management responsibilities for the vision, execution, and delivery of the Web-based platforms.
A Glimpse into the Lycos Search Engine. . . A Visit with Adam Soroca, a Representative From Terra Lycos, Part 1
Recently, the Academy of Web Specialists (http://www.onlinewebtraining.com) had the good fortune of having Adam Soroca, a representative from Terra Lycos (http://www.lycos.com), attend a chat session to visit with our students. Mr. Soroca provided some excellent information about Terra Lycos as well as their plans for the future.
Search Engine Damage Control
Google and other search engines will boot anyone using spam tactics to get high rankings. Should marketers fear these threats? You better believe it. What can be done as damage control if you suspect you’ve been penalized?
8 Strategies to Increase Search Engine Rankings
1. Page Link Names – place a primary keyword in your page link names. Rather than using a link in your navigation bar like "services", add a keyword to that page link. If you offer web hosting services, it could be "webhostingservices.htm"
Analyzing Search Engine Traffic to Improve ROI
It used to be that increasing Web site traffic exponentially was the mark of success in search engine marketing (SEM). Today, that isn’t enough. Advertisers want to see an increase in conversions, requiring more accountability from marketing campaigns.
The Search Engine Soap Opera
Just like the TV soaps, the search industry has a strange and illogical history. We started with a particular cast of search engines, new ones soon rose up and tried to usurp market share from the originals, some engines jumped into bed with each other, some of the well known characters died or were killed off by the newcomers, “good” engines decide to turn “evil” in the grab for market share, new industry darlings were born and so on.