Tag: engine

Successful Site Architecture: Notes taken at the Search Engine Strategies Conference

This information-packed session should be on a “not to be missed” list for future participants, no matter what their level of expertise. I found myself continually saying, “Oh yeah! I forgot about that!” as they discussed strategy after strategy. The session offered excellent reminders of things that are so easy to forget, especially considering how complex search engine marketing is. And, it presented new strategies as well, important strategies that need to be placed in the forefront of all search engine marketing endeavors.

3 Key Principles of Search Engine Strategy

It’s not hard to find good information on search engines… the hard part is telling the good information apart from the bad. Some of it is old, some of it is wrong, and a lot of it is just self-serving propaganda for someone’s product or service. My first commercial site, Website Promotion Central, boasts top rankings for very competitive keywords like “website promotion.” It’s become the 3rd most popular website promotion resource, according to DirectHit.

Monitoring Your Search Engine Positions – Five Tips

Increasing numbers of companies are recognizing the importance of high search engine rankings as part of their overall marketing strategy. Unfortunately, many do not recognize that search engine marketing is an ongoing process, rather than a one-time “quick fix”. Protecting high rankings, once attained, is critical to the ongoing success of any search engine marketing initiative. It is also important to approach your monitoring efforts with a solid strategy and a proper mindset. The following five tips can help.

Back To Top