Many wannabe and newbie webmasters tend to view search engines as their salvation. While certainly important, they can not generate the traffic some hope for. Other marketing methods must be employed as well.
Search Engine Basics: The Meta Tag
Now, I know what you are thinking; “surely we don’t need to worry about Meta tags, as most search engines ignore them” and for the most part you would be right. The importance of Meta tags has diminished so considerably over the past couple of years, that I fully expect this to be the last article that I will write discussing their optimization. That’s not to say that they are already a dead issue, but in the next 6-12 months their importance will be virtually extinguished.
SEO Corner – JavaScript and Search Engine Visibility
Question: I am using JavaScript on my site, and I am concerned that my site may not being fully seen/indexed by the search engines and the spiders. How can I find out?
Search Engine Optimization and Page Templating
Dear Ross
I wonder if you can advise on how I should set up a menu structure (template) for a new site in a way which is optimal for search engine positioning:
Your Newsletter As Search Engine Superhero?
Newsletters are magical things — they can attract customers, increase company profits, establish expertise and much more. But, did you know they can also help you increase your search engine rankings?
Emerging Methods for Effective Search Engine Ranking
Search Engine traffic has always been and continues to be one of
the best ways to drive qualified traffic to a web site — it
presents information about goods and services when the interest
level is high and it can be acted on immediately. Up till now
opt-in e-mail marketing has been an effective complement to
search engine ranking campaigns; but the never-ending deluge of
Spam is rapidly ruining the effectiveness of opt-in e-mail and
helping to add luster to the value and cost-effectiveness of
search engine traffic.
Selecting a Search Engine Optimization Company
There are many factors to consider when selecting a search engine optimization company. Unfortunately, many businesses that haven’t previously used search engine optimization to promote themselves are unsure how to evaluate potential vendors, and many are intimidated by the entire concept. The following article, divided into five major topics of consideration, is intended to help in the selection process.
Search Engine Robots – How They Work, What They Do (Part II)
Why Isn’t My Website In The Search Engine?
If your site isn’t found in the search engines, it is probably because the robots couldn’t deal with it. It could be something as simple as not being able to find the site, or it may be more complicated issues involving the robot’s not being able to crawl the site or figure out what your pages are all about.
Who’s In, Who’s Out: The Continuing Saga Of The Search Engine Wars
There have been a lot of changes on the search engine front in the past year. So many that it’s hard to keep track of who’s still a major player and who isn’t in the search engine game. With so many turning to “Pay for Submission and Pay per Click” models, there aren’t a lot left that still accept free submissions. And of those that do,it’s hard to tell exactly which ones are worth your time.
Let’s review the list to see who’s still standing, who’s charging and who isn’t:
Overcome Your Search Engine Fear!
Many do-it-yourself webmasters and online entrepreneurs have been led to believe that search engine optimization is a black art, and that no mere amateur can hope to compete with the “experts.” If you are among them, you’re missing out on a great opportunity to drive free, targeted traffic to your website.