Reader question: I have never paid for a listing in any search engine and want to know why my site appears in both LookSmart and Mamma. I have also never submitted to AOL and MSN but notice it is also included? My question is how come?
Link Anchor Text and Search Engine Optimization
For quite some time, it has been a well known fact that in order to rank well with the search engines, a page must have a large number of inbound links (link popularity). However, a not so well known fact is that the wording of those links (the link anchor text) is also very important. In fact, there are strong indications that search engines are nowadays paying a great deal of attention to the anchor text of the links pointing to your site.
The Latest Innovation in Search Engine Algorithms . . . User Popularity
For years, the search engines have continued to introduce new factors into their algorithms to make their search results more relevant and to keep savvy search engine marketers from “cracking the system.”
Search Engine Optimization – A Must
As you surf the web take a look around at many of the sites you see. Do you notice anything that seems strange? Well, let me point it out to you. There are hundreds of thousands of web sites that just don’t get much traffic. Some of these sites house hundreds of articles, reviews, tutorials, tools, products, forums to mention a few things, yet still they do not receive large amounts of traffic. What is their problem? They have the content. What is left?
Top Tips To Pay-Per-Click Search Engine Success
Pay-per-click (PPC) search engines are a highly effective and inexpensive way to attract targeted traffic to your web site. With the most popular PPC search engines (www.overture.com and www.adwords.google.com) you can often buy this search engine traffic for 10 cents or 5 cents per click. It is possible to bid for keywords for as little as $0.01 per click with some of the less popular PPC search engines! This means that you can get 500 visitors to your website for just $5!
Understanding Search Engine Results Pages
Question: Since registering with LookSmart and paying $400 for the link, we have had significantly less enquiries than before we paid for the listing.
We manufacture a woodburning machine, which we have sold throughout Australia and overseas. We feel that we made the wrong decision to pay for the listing and your advice would be appreciated.
Pay Per Click Search Engine Basics
Pay per click search engines let you set up an account with an initial deposit, and then bid for the top positions in the search results pages for keywords or keyphrases that you are interested in. Your bid will typically be set in cents or dollars per click. When a prospect clicks on your link, you are charged the amount of that bid.
Do-It-Yourself Search Engine Optimization Part 3: Off-Page Factors
Once you have selected your keyphrases and optimized your pages for them, the last step is to make sure that you get linked from the best directories, and from lots of quality sites with a topic related to your site’s. The best search engines, and in particular Google (who alone can deliver 80% of the search engine traffic to your site) “crawl” the web looking for links to your site. They interpret a link to your page as a vote, and the more links (votes) you have coming from quality sites the higher your page rank will be, and the higher the possibility that your page will achieve a good position in the search results pages. It’s that simple. Following these four steps is the best way to get the quality links you need:
SEO Corner – Keyword-rich URLs and search engine visibility (Part 2)
Reader question: I still want some more clarification on keyword-rich URLs and search engine visibility. We are an Outdoor Gear/Sporting Goods website with the generic URL outdoorworld.biz I gather from your article that breaking our Web site navigation into different categories such as:
Search Engine Optimisation (SEO) and Search Engine SPAM
With Search Engine Optimisation and Marketing set to be one of the hottest sectors in the Internet Marketing industry in the year 2004 it is wise to assess the playing field cautiously.