Like so many other search engine optimization agents, we, too, have found all ranking checkers we tested, including the market leaders, to be highly inaccurate at times, though not consistently so, which of course only makes matters worse. And which is why we finally resorted to writing our own server based, customized solution.
Paid Search Engine Inclusion Programs – The Details (1) Inktomi + AltaVista
Following our overview of current paid search engine inclusion (PFI) programs, we will now take a closer look at the technical procedures involved, spidering activity, quality of service, etc. This first instalment deals with Inktomi and AltaVista, more will follow in a later article.
Search Engine Optimization and Web Site Usability
Build a Web site and the people will come. Ha! If it were only that easy! The Web is the one sales environment where the customer has total empowerment. They have all the resources (i.e., your competitors) just a mouse-click away.
Expert Insight On Search Engine Strategies
The conference is over, but the insights keep coming in. I want to share with you some of the highlights from interviews I had with Greg Jarboe, Dan Thies, Ben Pfeiffer, and Andy Beal (all authors of past Murdok articles and attendees at the SES conference).
Seach Engine Marketing Campaign Planning
The search engine marketing environment is undergoing enormous changes as the industry and the Internet mature.
Search Engine Strategy Links or Content?
The Links vs. Content “Debate”
A debate of sorts is raging in the search engine optimization community, about whether content or linking is the best path to top rankings. This debate has been played out in all of the major search engine discussion forums and has become fodder for countless blogs.
The ABCs Of Search Engine Optimization
If you want to be found in the search engines, it is important that you add search engine optimization to your action list. In a nutshell, search engine optimization-or SEO for short-is the process of making your web pages “search engine friendly.”
Search Engine Trends and SEO
The past year has been one of major transition in the search engine industry. Changes to the landscape have been enormous with mergers, acquisitions, and the easing of several formerly big-players out of the sector or, in the case of AltaVista, Lycos and LookSmart, into the minor leagues. We’ve seen new technologies and revenue models being tested by search firms, along with fresh promises of personalized ad-delivery through contextual placement. While there is no end in sight for changes in this evolving medium, this is a good time to examine the impact of such upheaval on the state of website marketing and search engine placement.
The Search Engine Wars Begin
Search Engine Watch editor Danny Sullivan’s Keynote speech yesterday was entitled “Search Wars.”
Learn to Become a Search Engine Expert Using Forums
As a website owner, getting your site listed and placing well in the search engines can turn into a full time job. Search engine optimization is the process of altering your site so it appears in the top listings of the major search engines. You can hire someone to do it for you and pay out thousands of dollars, or you can be “web savvy” and learn how to do it yourself.