Microsoft is launching an ad attack against Google to the tune of $80-100 million, according to AdAge. This will include ads on television, radio, print, and of course online.
The AP’s Desperate Attempt To Outlaw Search Engine Links
The AP is launching an all out assault on any use of its content that is not licensed (purchased) for use by Internet publishers and search engines. As I have said in the past, the AP is not just focusing on the blatant violators such as spam blogs or sites that quote paragraphs without attribution or link. On the contrary, the AP is specifically going after bigger mainstream blogs, Internet publications and believe it or not search engines such as Google.
Google Introduces New Features for App Engine
At Campfire One, an event where developers are invited to "talk shop" at the Google campus, Google announced a new set of features for App Engine that helps it interface more easily with existing technologies.
Facebook Vanity URLs Could Help Search Engine Rankings
Facebook is the most popular social network in the world. In areas where others have advantages over it, Facebook seems to be making changes to improve.Obviously there is the new Twitter-like functionality of its real-time news feeds/filters. But Mike Arrington points out another thing that Facebook is starting to do – vanity URLs.
Angelsoft Launches An Investor Search Engine
Angelsoft, a company that connects startups with investors, has launched an Investor Search Engine.
The Investor Search Engine contains profiles on over 1,000 venture capital firms and angel investment groups. It has a variety of filters similar to Web 2.0 travel search engine Kayak.com
Google App Engine Goes Beyond Free Quotas
Google announced pricing for the Google App Engine on Tuesday. It was released last April as a free service, but apps were limited to fixed resource usage quotas. There are still free quotas, but the following prices have been set up for going further:
Q&A With Founder of Q&A Search Engine SnappyFingers
SnappyFingers is a Question/Answer search engine that has been on the web since last July. It is currently still in beta. I had a chat with Chirayu Patel, the founder of SnappyFingers to find out a little more about it.
A Search Engine Marketing Challenge
A few search engine marketers have come together to present the SEM Challenge, which is described as a project for the search engine marketing community to use their online skills to make a real difference in the offline world. The initiative is working with charity organization FORGE, which works with displaced communities in Africa. The challenge itself is to meet their budget gap of $100,000 through a pro-bono SEM campaign designed to increase awareness and donations.
Branding And Search Engine Marketing
Do you have a brand? If not, your site is part of a "cesspool." In AdAge Google’s CEO Eric Schmidt explains the AdWords quality score and organic ranking algorithms in laymans terms:
Authors Of Search Engine Marketing Talk
Mike Moran and Bill Hunt, authors of the new edition of "Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site,"spoke to Murdok about some of the changes they have seen in the industry since their last book in 2005.How has social media impacted search engine marketing?