There’s one area of your site that if you include it, users have no choice but to engage, if they wish to continue with the task they’re trying to complete. That would be the CAPTCHA, other wise known as that annoying, (often times barely legible) word you have to recreate in a box, so that the site knows you’re human.
Understanding How Competitors Are Driving and Engaging Traffic
Last month Compete.com launched with a new look. Murdok had a few words with Compete’s Director of Market Development, Aaron Prebluda who talked a little bit about the new design. Have you used Compete since its relaunch? What do you think about it? Share your thoughts.
Engaging with the Kentucky Derby Online
Not that this comes as a surprise, but the Kentucky Derby is in on the social media game. We’re seeing pretty much every major event become more engaging with the general public. Not unlike the Presidential Inauguration or the NFL Draft, there are plenty of ways to get involved with the Kentucky Derby online as well.
Online Ads Need to Be More Engaging
A study from McPheters & Company in co-operation with Condé Nast and CBS Vision found that magazines and TV ads are more effective than online ads. The study looked at 30-second TV ads, full-page 4-color magazine ads, and Internet banner ads in standard sizes.
They used eye-tracking software to determine the circumstances for when online ads were actually seen by participants. Highlights of the study include:
Celebrities Engaging With Public Through Twitter
On the tail of the Oscars this weekend comes a story from the NY Times. I have read it several times because I can’t get over the possibilities. The possibilities of what you ask?
Engaging Podcasts from IBM
I’ve been subscribed to IBM’s investor relations podcast series “IBM and The Future of…” since IBM started this series last August.