The day has arrived at last. The 2009 NFL season kicks off tonight with the opening game between the Tennessee Titans and the Pittsburgh Steelers (a game our own Rafael Robinson is attending, by the way).
More Employers Using Social Media To Engage Their Workforce
More employers are turning to social media tools in an effort to deal with reduced communication budgets and to keep their workforce engaged, according to new survey out today.
In its "Employee Engagement Survey," the International Association of Business Communicators (IABC) partnered with Buck Consultants, to examine how organizations are communicating with employees to keep them engaged and productive.
YouTube Launches New Way for Brands to Engage Audience
YouTube has just launched a new engagement product for YouTube Brand Channels called the YouTube Mosaic. What it does is present an image covering nearly the entire screen of a channel, and it is made up of colors and shapes from a bunch of individual videos.
"The idea is that users no longer just browse on a company’s channel, but they can also actively experience the brand in new and exciting ways, which could lead them to identify more strongly with it," Victoria Katsarou of YouTube Communications tells Murdok.
Online TV Ads Engage Consumers
Consumers are 44 percent more engaged in advertisements featured in television programs they watch online than they are with the ads they see on a TV set according to Simmons, an Experian company.The study identifies engagement according to six factors that respondents associates with media. They are "inspirational," "trustworthy," "life enhancing," "social interaction," "personal timeout," and ad receptivity.
Google To Engage More Lawyers In Europe
I’ve often wondered about the members of Google’s legal team. How many are there? What sort of people are they? And do they work 168 hours per week to keep up with the avalanche of lawsuits? I still don’t know the answers to all those questions, but in regards to the first one, a new report indicates that many more specialists will soon join up.
Digg and StumbleUpon Engage Community
It seems not a day goes by that a new “Digg-clone” pops-up on the radar and everyone chastises them for copying the popular voting model.
Engage with bloggers, says the BBC
BBC journalist Paul Reynolds regards the blogosphere as a source of criticism that must be listened to and as a source of information that can be used.
Blog Advice: Target Should Find, Listen, Engage and Empower
Robert Scoble is meeting with the Target Corporation this morning and is asking the blogosphere for advice for the retail giant.
Find, Listen, Engage and Empower
At CooperKatz, our new Micro Persuasion agency practice has four basic philosophies.
Newspapers Using Blogs To Engage Readers
Earlier this week, I wrote about what some French newspapers are doing with blogs, commenting on Le Monde, Libration and Le Figaro.