I believe everything on a web site speaks for, or against, the product or service being sold. The Sandi’s T’s site (http://sandists.ecorp.net), in my opinion, suffers from a loss of credibility and some usability issues as well. The ICRA labeling appears in the header for each page that I checked, and if memory serves it should only be on the main page that was submitted to ICRA and rated.
Toolup.com Peer Review – Emphasize What’s Important
My first impression of toolup.com is it is an attempt to be like officedepot.com, buy.com, and other dot.coms. The only people that are concerned with whether a business has a physical location are those that have an interest in being touchy-feely. The general population realize that what they want are great prices.