Copywriting Makeover: Making An Emotional Connection – Part 1
One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This…
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Tag: emotional connection
Are You “Looking For Love” In All The Wrong Places?
When a Warm Handshake Turns into a Question About Love Last winter, as the subway’s air rushed over my skin,…
Hey, Client, This Is Me!
In a crowded market, clients will be seeking personality as they read what you've written -- they'll click right past…
Cranky or Sweet Money?
Have you ever handed someone money when you knew they really needed it? Did you notice what their face and…
How to Turn Your Customers Into Evangelists
When we talk about customer loyalty, it usually means the customer being loyal to the company. That should be a…
