Many internet entrepreneurs manage their businesses almost entirely on their own — and if you’re one of them, then it’s a good idea to have some reference documentation prepared in the case of an emergency.
An Emergency Fund: Your First Line Of Defense
Downsizing, rightsizing, forced retirement, layoffs, firings, outsourcing, and being made redundant.
Emergency Marketing Response: The SARS Outbreak and Toronto Based Clients
The panic was real. Even before the World Health Organization issued its now rescinded advisory against unnecessary travel to Toronto, the media had hyped fears of SARS into plague-like proportions leading to significant declines in tourism and travel to Toronto. Conventions were cancelled, hotel rooms left vacant and empty seats at Jays games told the story of millions of dollars suddenly withdrawn from the downtown economy. Businesses based on providing services to tourists or other businesses experienced an immediate loss of revenue and are expecting to continue losing money until public perceptions change and visitors return to the city.