Journalist’s use of online resources to cover news stories continues to be more extensive then believed by public relations professionals, according to a study by Bulldog Reporter and TEKgroup International, Inc.
More Businesses Embracing Social Media
More employers are becoming open to allowing social media use in their organizations.In a 2007 survey from Awareness Inc, 37 percent of business allowed their employees to use social media applications during business hours. In 2008, 69 percent of businesses allow their employees to use social media for business.Currently, 75 percent of employees use social networking sites such as Facebook, MySpace and LinkedIn for business purposes, up 15 percent from 2007.
More Baby Boomers Embracing Web 2.0
Online activities primarily popular with younger people are now receiving the attention of baby boomers. Recent surveys of U.S. consumers found that 61 percent of baby boomer Internet users (age 44 to 61) had visited sites that offer streaming and downloadable video while 41 percent had visited social networks.
FirstGov Embracing Syndication
RSS feeds and email updates from the US government’s communications website deliver its latest official news and information.