A third of Internet users visit social networking sites at least monthly, and 40 percent of email users visit social sites to gather product information and recommendations, according to a new study by Silverpop.
The study "Emails Gone Viral: Measuring ‘Share-to-Social’ Performance," found that shared emails delivered an average increase in reach of 24.3 percent and this is set to increase as sharing becomes more mainstream. On average, social sharing leads to an additional 1 percent of opens.
Marketing Emails Missing Inboxes
More than 20 percent of commercial, permission-based email does not reach the inboxes of intended subscribers in the United States and Canada, according to email management firm Return Path.
The study found emails reached only 79.3 percent of inboxes in the United States and in Canada during the first half of 2009. With the undelivered email, 3.3 percent is routed to a junk or bulk email folder and 17.4 percent is not delivered at all.
Start Sending Notifications Not Emails
How much of the email in your inbox fits into the category of a person or company notifying you about something?
International Emails And Phone Calls Get Tapped
In a move that chills my bones yesterday George Bush attained congressional approval to make "a massive expansion of the Foreign Intelligence Surveillance Act" (FISA).
Mintemail Helps With Annoying Confirmation Emails
Some guy named Bob probably hates me. I don’t know him and he doesn’t know me … but he’s the unfortunate registrant of Bob.com and has used his first name for his email address. Yup, you guessed it – that makes his email address bob@bob.com.
Business Emails Can Cause Legal Problems
People are often smart enough not to put sensitive information on paper, and in the event that they do, they’ve frequently got a lighter or shredder standing by. Employees still have a lot to learn when it comes to email, though.
White House Ordered To Keep Emails
A federal judge has ordered the White House to retain and manage backup email messages that were allegedly deleted improperly from servers, according to a temporary restraining ordered issued by the judge.
More Retailers Using Welcome Emails
Welcome emails are increasing, as 72 percent of major online retailers are regularly sending out welcome emails this year, up from 66 percent last year according to a new study by the Email Experience Council (EEC).
If This Means No More Plaxo Emails, Great
One of my (few) pet peeves is getting emails from people with the canned Plaxo message.
What Do Your Business Emails Reveal About You?
I am a huge fan of email. In fact, if you do business with me the bulk of our communication will not be through the telephone, but via email.